Ever year presents a new marketing technology, and with it, new opportunities to try to grow your business. The total amount of marketing technologies and techniques you use is referred to as your marketing stack. Unfortunately, not everything in everybody’s marketing stack is worth your time - your business is unique and you need to be able to evaluate what belongs in or out of your stack. In today's blog, we're going to cover the broad types of online marketing strategies, and we're going to supply you with a framework by which you can evaluate their efficacy. If there is one takeaway we want to establish early, it's that as a small business, not every channel will be worth your time. Ideally, you will find a few that you execute on very well, and strategically avoid utilizing the ones that are least likely to pay dividends.